Finding a new way to optimize your ppc campaigns? Why not start by looking at the basics? These articles collected from adwords blogs did just that and was done in a 6 part series covering most of the basics.
AdWords Optimization Tips: Part 1 – Assessing Your Industry and Audience
AdWords Optimization Tips: Part 2 – Assessing Your Website and Goals
AdWords Optimization Tips: Part 3 – Account Structure
AdWords Optimization Tips: Part 4 – Keyword Basics
AdWords Optimization Tips: Part 5 – Beyond Keyword Basics
AdWords Optimization Tips: Part 6 – Ad Text
