Sounds like a chance for webmasters to rush out and build flash games websites like it was 1990s again. But just before you do that, here’s the condition:

You must have at least 500,000 game plays and have 80% of their traffic from the U.S. or the U.K


And here’s the video explaining some of the things that you will expect to see

More info here.

And depending on what niche you’re in, I don’t see much intensive for Adwords advertisers to place ads on games but that’s just me.

BTW, talking about Google increasing its money making funnels, YouTube is now promoting Amazonmp3 and ITunes too.