It gets better when you can monetize your site by embedding youtube videos onto your site. There are 2 formats of the ads, namely “InVideo overlay ad” and “Text overlay ad”. When visitors clicks on a video ad, you get a share of what an advertiser is willing to pay Google.
AdSense for video will use the InVideo ads adopted on our own property, YouTube, which enable advertisers to make a single buy at scale. Also competing in the auction – and unique to AdSense for video and AdSense video units – are text overlay ads which are contextually targeted to signals in your videos and on the page where the video lives. The InVideo ads are paid on a CPM basis, while the text overlay ads are paid on a CPC basis. You can see ad demos here. While we’ll continue to test a variety of ad formats, we believe that overlays are the best way to balance user experience with the needs of our publishers.