Let the celebration begins as Google is now officially in the affiliate marketing business. After acquiring the Doubleclick brand, Google is ready to do some consolidation and expanding into the affiliate marketing arena.
Using Google Affiliate Network, participating website publishers will get paid a fee for each referral that results in a sale. However, the service isn’t integrated into Google AdSense yet and publishers and advertisers still have to set up separate accounts. An integration with AdSense could add a contextual element to the affiliate ads placed through the network.