Wall Street Journal (WSJ) was quoted that:
As soon as Tuesday (24 June 2008), Google plans to unveil a new service that measures Internet use, according to advertising executives who have been briefed on it. The tool is intended to help advertisers identify the best places to buy online ads by telling them which Web sites their target audiences visit.
Can’t wait to see what this tool will be like and how it differs to Google Trends: Website which was just released last week.
Google’s new tool could bring more efficiency to the process of buying online ads, ad executives say. Google already has one of the dominant systems for online ad-serving, which helps Web publishers manage their advertising sales and serve up ads each time a consumer opens one of their Web pages. The Web-audience data could be combined with the ad-serving system, so that advertisers would be able to find out whether they would reach the right audience before they committed to placing an ad. Existing ad-serving systems don’t currently provide detailed Web-audience data about the sites where they place ads. By giving away the new tool, Google could presumably attract more ad business.
If that was true, I’ll be putting more money into Adwords! Just joking 🙂
But why not? I’m sure a lot of businesses and people will.
Separately, Google this week is expected to roll out a new tool aimed at showing how Web surfers respond to online ads. It will compare groups of people who are exposed to an ad with others who haven’t seen it, taking into account such factors as search activity and site visitation.
Hmmm, sounds interesting.
With its new service, Google, like comScore and Nielsen, will offer marketers demographic details about potential customers, such as age, gender and income. Google’s new tool, which will also rely on some data gleaned from panels of human users and other sources, is similar to one developed by New York-based start-up Quantcast, which has been gaining popularity among media buyers. But because of its size, Google has the potential to shake up the Web-measurement business.
– I love Quantcast. For example, just take a look at this site’s demographic provided by Quantcast.
– Yeah, and a shake up it will be. After news of the planned tool hit the Web on Monday, ComScore shares fell $1.69, or 6.1 percent, to $26 after-hours trading! And the tool hasn’t even been released to public yet.
But if it’s a rumor from WSJ, you know it’s one rumor of higher chance and credibility to get people talking about.