I was targetting a popular comparison keyword “best” for one of the affiliate products that I’m promoting in Microsoft Adcenter. Just wanted to test the water of some misspelled keywords and “bets” and “bet” were two of them.
It wasn’t long that Adcenter reviewed the keywords and came back with an email saying that my adgroup was targetting gambling keywords. Here goes:
Thank you for submitting your recent adCenter ad group.
As part of the editorial review process, we reviewed your ads and keywords. Unfortunately, we were unable to approve some of them. You can find the details about your disapproved keywords at the bottom of this message. To make changes, sign in to adCenter, check the reasons provided, and then change the keywords or ads so they meet our Editorial Guidelines.
Reasons for disapproved keywords:
Exclusive content – Content guidelines
Gambling-related content – Content guidelines
To learn more about why your ads or keywords were disapproved, click Reasons for ad and keyword disapproval to the right under Related information.
To find out how to change affected ads or keywords, click Change a keyword in an ad group to the right under Related information.
We apologize for the inconvenience.
BTW, Google Adwords has the same keywords policy against gambling keywords too.