At least mine is, well, sort of. My tech sites are performing a bit strangely this month, traffic has been down, CTR is lower, but eCPM is higher compared to last month. What’s interesting is that my gaming related site is actually performing crazily well this month, seeing the highest adsense CTR and earnings per click for the whole year and even getting a few sales from Amazon affiliates which is seriously rare since I don’t promote them much at all. The only explanation that I can derive from this experience is that people are really shopping for physical goods for thanksgiving, christmas and the new year. If your site can be monetized by selling some physical products, I suggest you do it and don’t rely on Google Adsense as your sole online income.
You know what people do in a recession? They don’t actually stop buying and consuming. They are just more cautious, buy stuffs that are cheaper and stay in home and do in-house entertainment more often. Doesn’t that mean something to you if you’re an affiliate marketer?