Remember last time we discussed how Adsense and Analytics might come together one day? Apparently Google is serious about it and it has now been officially confirmed at the adsense blog.
Basically the adsense report in Analytics will contain ten metrics such as earnings, ctr, ecpm etc which are nothing new and are already available in adsense publisher report overview. The extra meat is in the graphical charts within analytics which you could use to plot out click and traffic trends to find out which page are getting you the most amount of clicks (thus revenue) and which referrals are pointing more “visitors who click” to your page.
This video sums up what you could expect once it’s rolled out to all adsense publishers.
This is yet another good reason to start playing and using analytics. I wonder what will other click tracking web flavors such as StatsCounter and MyBlogLog gonna do with this kind of competition from Analytics. While they obviously can still track with a bit of hack here and there, you can be sure that Analytics will provide more accurate data.