Amazon Product Advertising API has stopped returning AverageRating and TotalReviews in its Reviews Response Group Since November 8, and I do think that’s a foolish decision. Earlier in October, they had stopped returning the actual review contents which I do agree with since it was being copied all over the web. But, why remove AverageRating and TotalReviews from the API at all? These 2 values are great selling point for affiliates and especially important to attract buyer’s attention.
Luckily, if you know some programming, these 2 values can be easily obtained. If the API doesn’t return it, we scrap it, easy.
If you use PHP, all you need to know is:
1. from the api response, get iframeurl (which is what amazon is forcing user to use if they want to show reviews, average ratings and total reviews)
2. curl (or file_get_contents) and preg_match
Need this in your script? I’m available for custom web development work and you can contact me here.