Let the celebration begins as Google is now officially in the affiliate marketing business. After acquiring the Doubleclick brand, Google is ready to do some consolidation and expanding into the affiliate marketing arena.
Using Google Affiliate Network, participating website publishers will get paid a fee for each referral that results in a sale. However, the service isn’t integrated into Google AdSense yet and publishers and advertisers still have to set up separate accounts. An integration with AdSense could add a contextual element to the affiliate ads placed through the network.
Google Adsense already has its own section known as Referals and I wonder how will Google Affiliate Network be integrated into that section, if that’s gonna happen at all. Leave me a comment if you know more about this. Google is retiring Adsense Referrals beginning the last week of August 2008.
We are pleased to introduce Google Affiliate Network . Effective Monday, June 30, 2008, DoubleClick Performics Affiliate will operate as Google Affiliate Network. The integration with Google’s brand is a reflection of efforts to quickly assimilate our business and teams, as well as reinforce Google’s commitment to the Affiliate channel. Together with our new colleagues at Google we are creating new opportunities for monetization, expansion and innovation in Affiliate Marketing.
Within the next couple of weeks you will see some exciting changes to the user interface reflecting the new brand. The platform will continue to be hosted at www.ConnectCommerce.com, but will eventually migrate to a google.com product url.
As noted in earlier communications, DoubleClick Performics’ Search operations are being spun off and sold to a third party. While many advertisers have relationships with both DoubleClick Performics’ Affiliate and Search, there have always been separate account teams and product-specific specialists servicing clients’ search and affiliate programs. These teams remain intact. While the formal separation will occur when the Search business is sold, the businesses are functionally separate today.
We are proud of what we achieved as Performics and this name change signals a new milestone. Google provides world-class resources and enables us to continue to attract the best talent to support our advertisers and publishers. Now as part of Google we have an exciting and unprecedented opportunity to advance our industry. We remain committed to ensuring you receive the quality service you have come to expect from us.
More details here
Now that’s a good reason why Google Bought DoubleClick in the first place.