Just recieved an invitation from Google Analytics about their new event tracking feature. Event Tracking allows you to track interactions with Web 2.0 style content such as Flash, AJAX, Silverlight, social networking apps, etc. We recently made tracking Adobe Flash even easier with the release of a new Flash Tracking client library. It allows for much simpler tracking of Flash content with drag and drop functionality and an open source framework.
When you log in to your web profiles, you will see a new set of reports called “Event Tracking” under the Content section. As posted on our blog, this is a limited release currently available only to select profiles. To find your ga.js code snippet, edit the settings for your profile and click the “Check Status” link on the upper right corner of the page. You can now track interactions beyond just pageviews.
To use Event Tracking, you will need to upgrade your site to use the new ga.js javascript. Detailed instructions on how to set up Event Tracking on your site are available on Google CodeSite. If your site isn’t web 2.0 driven and you don’t really care about tracking events, you can leave your code untouched.
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