This is actualy a good move by google to consolidate all accounts that you may have so that they can identify you easier and provide better service for you. Every virtual asset that you can think of now such as blogger, adsense, adwords and even analytics now requires you to sign in with a Google Account.
In the case for Google Analytics, the upgrade message is a bit special as it’s asking to gain permission to share Analytic’s data between Google’s advertising services such as Google Analytics, AdWords and AdSense.
In order to improve your experience with Google products, Google Analytics is updating its data sharing policy. You now have the ability to share your Analytics data with other Google services. This will improve integration, enable additional features in Google’s advertising services (including Google Analytics, AdWords and AdSense) and improve your experience with these products.
Press “Accept” to enable data sharing between Google Analytics and other Google services or for additional options, choose “More data sharing options”.
Being curious of what Google is trying to do, I pressed “More Data Sharing options”.
You can choose from 2 options if you agree to share Analytic’s data:
1. With Google products only
Enable enhanced ad features and an improved experience with AdWords, AdSense and other Google products by sharing your website’s Google Analytics data with other Google services. Only Google services (no third parties) will be able to access your data.
1.1 Example Use: Google Conversion Optimizer
If you are an AdWords customer, selecting this option will allow you to use Conversion Optimizer once it is available, with the following key benefits:
– Meet your ROI objectives by automatically managing your bids according to maximum CPA goals.
– Minimize your conversion costs while saving time.
2. Anonymously with Google products and the benchmarking service
Enable benchmarking within Google Analytics by sharing your website data in an anonymous form. Google will remove all identifiable information about your website, combine the data with hundreds of other anonymous sites in comparable industries and report aggregate trends in the benchmarking service. Google will also use this data in anonymous form to improve our products and services.
2.1 Example Use: Google Analytics Benchmarking
– Use benchmarking to compare your website’s statistics against industry verticals.
– Gain broader context for your site and identify additional opportunities to improve your site metrics.
And if you’re skeptical about sharing your data, just select “do not share my google analytics data”.
Since I’ll be gaining more benefit by sharing, I had opted to share the data 🙂
Could this be part of Google plan’s to integrate the data collected from Analytic with DoubleClick once Google complete its acquisition on DoubleClick?