Once upon a time in Singapore, there lived a happy couple, Mr & Mrs Lim with their 3 lovely daughters; Elaine, Ena and Ella. The 3 aughters were brought up in a prim-and-proper way and when they reached 20, they were still virgins.
Years passed, and it was time to get them married. So, the parents found them the most suitable ‘leng chais’ (handsome guys).
They got married and were preparing to set-off on their honeymoon.
As ‘concerned’ (more like ‘kay-poh’) parents, Mr & Mrs Lim were curious about their daughters’ first-night experience. So,before the daughters went on their respective honeymoons, Mrs. Lim told them, ‘Your father and I want to know about your 1st night encounters and whether you are satisfied. Write a letter to us, but as not to raise your husbands’ curiosity…you all must use a codename to describe your experiences’.
So, the excited daughters were off. A week passed. Mr & Mrs Lim got the first letter. It was from Elaine. They opened the letter and found the word STANDARD CHARTERED. They immediately took the newspaper and looked for the Standard Chartered advertisement. ‘Ah! Here it is!’, exclaimed Mr. Lim. The motto for Standard Chartered was ….
BIG, STRONG & FRIENDLY
Mr & Mrs Lim were happy.
A week later, they got another letter. This time it was from Ena. The content was simple. NESCAFE. So, again they took the newspaper and looked for the Nescafe ad. ‘Ah! here it is.
NESCAFE: PLEASURE TILL THE LAST DROP
Mr. & Mrs Lim beamed with joy.
Another week passed. A month passed. And another. There was still no letter from Ella. The Lims became worried. Finally, the letter came. It was scribbled and could hardly be read, but Mrs Lim managed to figure it out. The codename was SINGAPORE AIRLINES.
Why Singapore Airlines? Mr Lim rushed to the nearest store and got a newspaper. He flipped the pages frantically. ‘Ah! Here it is!’ Mrs. Lim grabbed the page and read aloud. Before she could finish …THUMP!!!…she fell off her chair.
The motto was…
7 TIMES A WEEK. 4 TO 6 TIMES A DAY. NON-STOP