Kontera and Infolinks are both so called in-text contextual ads whereby your site’s text contents are scanned and then dynamically turned into underlined text ads so that when people clicked on it, you get a piece of the pie the advertiser is willing to pay for that keyword.
So how does it compare with Google Adsense? In my opinion and from the stats I’ve collected after testing both (separately, a better test would have been split testing at the same time) through a 6 months and 3 months period respectively, here’s the conclusion that I’ve come to.
Both sucks in terms of pay per click. The average earnings per click were only 0.036 per click from Kontera and 0.033 per click from Infolinks. That’s crazily cheap if you ask me and compared to my Google Adsense stats which tells me that an average earnings per click would get me 0.42, that’s a whopping 1400% difference.
So for the meantime, I will be getting rid of both Kontera and Infolinks from this blog and see how it goes. Some people don’t realize it but even though it might seem like a way to diversify your income source by putting Kontera and Infolinks onto a site, a potential “adsense ads clicker” may have already left your website (due to clicking on a Kontera or Infolinks text link) before they can get the chance to click on a Adsense ads. And since Adsense is paying far more per click in comparison, concentrating on monetizing with Adsense only is a justified risk I’m willing to take.
In time, I’ll see if the Adsense CTR and eCPM rises or falls in the coming months. Stay tuned.