Clickbank has recently revamped their analytics report. The most important new feature from an affiliate marketer’s point of view is the analytics on how many times the order form has been visited from the merchant/vendor page. Instead of blindly believing that the vendor page has a high conversion rate (as most vendors claim they do), this information gives affiliates some clue in determing how many people are actually interested in buying and how many had acually went ahead and bought it.
This is different from Google conversion tracking as that only allows you to track converted sales from your ppc campaigns (and that number can sometimes fluctuates since it’s thrid party cookie tracking). What that doesn’t show you is the number of converted sales from other sources such as article marketing. And most important of all, it doesn’t show you how many people had actually visited the order form page to show their interest of buying! With the new clickbank analytics report, affiliate can now know about that.
I had actually went ahead and dump those vendors who claim they have a high conversion rate and give other vendors who are consistently getting higher “order form impression” a try. Logically, a vendor product which gets a higher “order form impression” would equal more converted sales.
Other new features were mentioned in this clickbank blog post
Interactive Trend Charting
Imagine being able to see daily sales trended graphically at the click of a button. Now imagine being able to view that same trend for a particular geographic location…or product…or tracking ID. Quickly compare those sales to the number of Hops or order form impressions during the same time period. All this and much more will be at your fingertips when the new reporting analytics interactive trend charting capabilities are released. Enjoy the freedom of exploring and learning from the intricacies of your sales and sales funnel data.
Order Form Impressions Data
Further understand the sales funnel of your business as potential customers navigate from HopLinks to pitch pages to order forms to order completion. Also manage your sales retention efforts on the other side of the funnel by viewing refund and chargeback rates.
Expanded Dimensions with Drilldown Capability
Find new ways to slice and dice your business with the introduction of several new dimensions. New dimensions include customer country, customer province, product, category, currency, language, and billing type. Also, you can further explore each dimension. For example, you will be capable of seeing trends on your sales in Australia, France, or any other country where your product has sold.
Expanded Date Range
Explore your data in time frames you define, whether that be for the last 3 days or the last 3 months. Data is available for up to the last 120 days.
We understand that interacting with your business information requires a smooth and timely experience, and our technical team has paid great attention to building a tool that responds quickly.
Affiliate marketing just got a little bit more interesting thanks to these new features.