I find this statement really interesting.
In ten years, print-paper circulation and ad revenue will likely be a quarter of what it is today, if that.
1. As circulations and ad revenue continue to fall, print economies-of-scale will reverse, cutting further into already shrinking print margins.
2. As “green business” practices take hold, a new generation of consumers will come to view the newspaper industry as a horrifically wasteful polluter that eats forests, gobbles fuel and electricity, and farts untold amounts of hydrocarbons into the atmosphere–all to deliver information that might have been interesting yesterday.
3. A generation of newspaper ad salespeople and ad sales buyers will gradually retire or quit, and advertisers will increasingly ask themselves why they are spending billions on ads they have no idea whether anyone looks at.
4. As financial and environmental pressures increase and a better grasp of reality sets in, more papers will opt to do what the Capital Times of Madison, Wisconsin, did last weekend: Shut down their print businesses, fire a third of their staff, and put what’s left online.
If your career, portfolio, or fortune isn’t tied to the newspaper business, however, rejoice. The newspaper industry’s loss is your gain!
I think it’s just common sense to know why the newspaper industry is shrinking (or should I say dying). Note that I’m talking about “news on paper”, not “online news” which is certainly growing and growing.
Collected from AlleyInsider
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