Did you know that pdf files and its contents are indexed by search engines? I’ve tested it on Google and saw my final year thesis listed on the SERP. How is that possible?
Just because PDF files aren’t HTML content doesn’t mean that they aren’t indexable by search engines. Don’t forget that the main raw contents of a PDF file are still text. And search engines love text (and images of course).
Want To Get More Traffic Using PDF?
You can help the search engines (and yourself) by optimizing your PDF files. The diagram below shows what to be aware of.