Facebook is probably the first social networking site to start promoting their own in house advertising flavor known as Facebook Ads. Leveraging on the huge amount of traffic, facebook can be a good targetted network to target your campaigns and offerings.
Joining into the market are Technorati and LinkedIn, both popular for being the social networking site for bloggers and professionals alike had recently started to promote their own advertising network as well known as Technorati Media and LinkedIn DirectAds respectively.
Technorati was founded to help bloggers to succeed by collecting, highlighting, and distributing the online global conversation. As the leading blog search engine and most comprehensive source of information on the blogosphere, we index more than 1.5 million new blog posts in real time and introduce millions of readers to blog and social media content.
Technorati Media extends its service and value by matching bloggers and social media creators with marketers who want to join the conversation.
LinkedIn DirectAds allows advertisers to reach a rapidly growing community of over 25 million professionals (average household income: $109,000) with targeted audience ranging from senior executives, salespeople, or industry experts that you’re looking for.
So there you go. If you’re a marketer/affiliate, that means more opportunities to gain more audience/sales. And if you’re a publisher, that would also mean that you can now have a bit more choice to display different ads inventory from different networks.