If there’s anyone thinking that World of Warcraft franchise is not making tons of money, then they should really think again. Although the popularity and traffic has probably dropped a bit, they are certainly not going to sit still.
Blizzard’s second expansion pack for the WoW franchise, named Wrath of the Lich King, will be released on November 13.
It fascinates me that expansion packs are simply like get rich quick schemes or a get rich quick mailing list. You already have a user base, a niche with players who are already hocked with your game, and all you need to do is build an expansion and sell it to them!
* Google Trends (see link above) shows that there was a spike when the burning crusade expansion was released but it didn’t last very long. Only time will tell how the lich king will hold the test later this year.